Being Untrendy

“Let the beauty we love, be what we do.” – Rumi

The Untrendy Girl is a beauty guide… with heart. We’re about helping women look good, and feel even better. The road to experiencing beauty isn’t just about the right makeup, hair, or body type — it’s about our ability to feel it. That comes from inside and takes a little more practice than perfecting your liquid liner skills.

So, before you dive into the world of Untrendy advice, we ask you to commit to our one and only beauty RULE:


(You’d be surprised what a little self-respect will do for your self-confidence)



Editor-in-Chief, Creative Director, and Beauty Expert

Self-proclaimed “Nerdiest Makeup Artist in the World” — Mehwish approaches the art of beauty with a uniquely scientific method. Her uncanny ability to balance facial geometry using makeup has transformed faces on film, television, runways, and in magazines for over 13 years.

An admitted survivor of the Ugly Duckling Syndrome, Mehwish has dedicated her talents as an accomplished writer and makeup artist to equip women with the tools they need to look and feel their most beautiful.

“How you feel about yourself matters. It’s not superficial – it’s the truth. The only time you’re truly obsessed with your appearance is when you feel like you look inadequate. Stop obsessing. Learn how to be your best beautiful, and walk out the door with your head held high.”



Contributing Writer

Ashley has a passion for writing that began around the time she taught herself to tie her own shoes. Still listed among her greatest accomplishments, the shoe-tying affair gave her the confidence she needed to explore her imagination via written word.

Ashley endured a brief stint in a traditional university before fleeing to San Francisco and the Academy of Art University, where she received her B.F.A. in Fashion Design. She has composed nearly 2,000 published articles, product descriptions and video summaries – many on fashion and beauty.

Ashley continues to spin gold from ink by writing on her favorite issues, including feminism, beauty, travel, fashion and zombies. A noted animal lover, she’s taken a volunteer position as a “bunny hugger” at a local shelter. She also devotes herself to half-marathon training, cooking with bourbon and one-sided arguments with her cat.



Contributing Writer

Ryn is a writer, artist and performer who gets a headache if she does not create. Her credits include hundreds of news and feature articles and an award-winning column. Her photos, artwork and writing have appeared in numerous online and print publications from India to New York City. Performances include TV, radio, way-off Broadway stage and stand-up comedy. One of her most widely viewed interviews was a spot on an A&E Biography episode discussing America’s fascination with fallen beauty queens.

Ryn holds a BFA in creative writing and a MA in English literature from Brooklyn College.



Contributing Writer

Nancy was never interested in beauty or image. And so, she was dragged, kicking and screaming, to her first image course–only because her friend didn’t want to go alone. “Makeup is overrated,” she thought, “A waste of time and money. I’m fine without it. Now where are my jeans and t-shirt?” But at that seminar, she learned that image isn’t just about makeup. Cosmetics are tools that bring out our natural beauty, but image is so much more. Image is a blend of our nutrition, exercise, skin care, cosmetics and clothing choices.

Over the years, Nancy has willingly attended skin care, image and color courses in order to pass on the knowledge and help others come to the same realization. She has taught beauty and self-image as a mentor, often combining it with the basics of nutrition. And those jeans and t-shirt? They’re still Nancy’s favorite outfit.



Freelance Writer

Rachel is an accomplished author who has written, edited, and published nine books, including a parenting book that is now on a top-sellers list.

As a mother of a toddler and an infant, Rachel doesn’t have much time for herself. Her beauty routine consists of shortcuts and tricks to make everything a little bit easier. Rachel loves using the knowledge and experience that comes from being a busy mother to help other moms look and feel their best.